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About Us

Family Owned, Family Run
Contact Us
Norton Sporting Goods |100 Norton RdWaldoOH43356 | (740) 726-2616

Helping You Conquer The Outdoors Since 1968

Since 1968, we have provided our customers with firearms, ammunition, scopes, muzzleloaders, knives, archery equipment, fishing tackle, live bait, and all the knowledge they need to enjoy them. We offer many services for the sportsman including minor gunsmithing, gun cleaning, boresighting, scope mounting, and bow repair. We also have a lay-a-way program and will special order any item, not in stock.

Our employees share your love of shooting, hunting, and fishing sports and will always swap stories with you. We take great pride in our outstanding personalized customer service and our local hunting and fishing knowledge.

We are conveniently located on State Route 229 just west of US Route 23 next to the Delaware Wildlife Area and the Delaware Rifle and Archery Range. We are also just a few short miles from the Delaware State Park and campground.

Stop by today to enjoy our friendly atmosphere and browse through our great selection of products for all of your shooting, hunting, and fishing needs!

Our History

Norton Sporting Goods, as we know it, began in 1968 when Howard and Susan Dean purchased the small hunting and fishing store just west of the Delaware Wildlife Area. They immediately went to work remodeling the interior of the store to create an attractive and appealing retail space.

The first major addition to the store came in the early 1970s when the old “Bait Shed” was demolished and a new tackle and bait area was added. It was also at this time that the roofline was changed to the barn style that the store has today.

The store has always been a family business. During the '70s, '80s, and '90s, all three of the Dean kids helped out at the store. In 2001, Howard and Susan's youngest son, James, took over direct management of business operations. In 2009, the building was expanded again, adding more display space for archery, tackle, and guns.

Today, you can find James at the store almost any day of the week, along with Zack Stutler, our do-it-all guru and longtime employee with over 20 years of experience. And although Howard has cut back a little bit, he can still often be found at the store working and sharing his 54 years of experience with employees and customers.

The most important part of Norton Sporting Goods, of course, is our loyal customers – some of whom have been shopping with us for decades. Our goal is to provide the products our customers want and need at a price they can afford – all in a friendly and cordial atmosphere.

To all of our customers and friends, we say, “Thank you!” If you have not had the opportunity to stop by the store, we hope to see you soon.

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